Setting a Storytelling Scene

Setting a Storytelling Scene

Posted by on Oct 30, 2016 in audience, design, story-telling, writing | No Comments

A picture says a thousand words. Clearly, Kermit’s not a happy camper and there’s a story behind this. Stories ignite your words. They paint pictures that bring your words to life, put your audience in the scene and feel the emotions of being there. And research shows that the more you engage people’s senses the […]

Why Talking to Yourself Will Make You a Better Writer

Why Talking to Yourself Will Make You a Better Writer

Posted by on Oct 17, 2016 in audience, design, writing | No Comments

This is the first of three posts that look at simple steps you can take to being a better writer. Before you go out in the morning, I bet you take a quick look in the mirror. You check that there’s no dried toothpaste stuck on your face, or stray toast crumbs and that you […]

Five Steps to Motivating your Audience

Five Steps to Motivating your Audience

You’ve an audience in front of you and your role is to motivate them. Here’s a simple 5 piece structure to help you do just that. We know Mickey Mouse and M&Ms have shaped American culture, but what about Alan H. Monroe? I’ll give you a few clues. He invented something in the 1930s. You’ll […]